NEW OGX® anthem!
OG pop queen and hair icon Demi Lovato partnered with OGX® to ensure no one has to ask again. It’s .
OG who? OGX®
She knew the bottle shape and already loved our products, but even Demi said OGwho? when we first approached her. It’s OGX®! Our new packaging puts the OGX® Beauty name front and center. Our new formulas are enhanced with Lipi Pro Shield™ Technology. And our new anthem? We think it’s truly unforgettable.
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About the new products
The new and improved OGX® shampoos and conditioners enhanced with Lipi Pro Shield™ Technology helps prevent and repair damaged hair by delivering 2x more lipid and protein protection**, sealing the hair cuticle and protecting it from external aggressors.
All hair types can benefit from one of these high performing formulas, specially formulated to address different hair needs from strength to volume and texture for healthy hair in just one wash***.
The upgraded washes are available in: OGX® Thick & Full + Biotin & Collagen Shampoo and Conditioner, Renewing + Argan Oil of Morocco Shampoo and Conditioner, Nourishing + Coconut Milk Shampoo and Conditioner and Clarifying Strength + Rosemary Mint Shampoo and Conditioner, now at Target, Amazon, Walmart, and retailers nationwide.
**vs. non-conditioning shampoo, with continuous use
***vs. non-conditioning shampoo
