Just dropped: Explore our new and improved formulas

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Let your hair do the talking with OGX®

SHOP THE NEW OGX
Let your hair do the talking with OGX

OGX Science. Redefined.

Elevate your hair routine with our upgraded collection of proven formulas to repair and restore hair from root to tip.

Image displaying OGX Shampoos and Conditioners

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NEW OGX® anthem!

OG pop queen and hair icon Demi Lovato partnered with OGX® to ensure no one has to ask #OGwho again. It’s #OGX.

Demi Lovato singing her new OGX single OG Who

From the #1 Hair Repair Brand*
*JJCI calculation based on Scantrack for the Hair Care category for the 52 weeks ending 12/02/2023 time period, for the total U.S. market, xAOC. Copyright © 2023, Nielsen Consumer LLC