Just dropped: Explore our new and improved formulas

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Unlock healthy hair: Discover our new, science-backed formulas

Image displaying OGX Shampoos and Conditioners

Formulated first to deliver healthy hair

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OGX formulas are now enhanced with Lipi Pro Shield™ Technology

  • Powered to deliver 2X MORE lipid & protein protection**​

  • Designed to maintain the hair’s essential nutrients necessary for hair health​

  • For healthy hair in 1 wash, protect against damage, strengthen, and add shine

**vs. non-conditioning shampoo, with continuous use

OGX EDI Technology showcasing advanced hair care solutions

Discover the new collections

Each collection unlocks essential hair benefits to suit a specific hair need

Discover the new collections - Image 1

For healthy hair in just 1 wash

Biotin & Collagen​ - Before & After Image

Biotin & Collagen

Nutrient-infused formula with 72+ hours of volume and body​

Coconut Milk​​ - Before & After Image

Coconut Milk​​

Rich formula moisturizes for immediate softness after first use

Argan Oil of Morocco​ - Before & After Image

Argan Oil of Morocco​

A powerful blend that visibly repairs damage after first use​

Shop our new products

OGX_NA_00022796916709_13oz_Biotin_Collagen_Shampoo_00000
THICK & FULL +

Biotin & Collagen Shampoo

Volumize

OGX_NA_00022796916792_25_4oz_Biotin_Collagen_Shampoo_Salon_00000
THICK & FULL +

Biotin & Collagen Shampoo

Volumize

OGX_NA_US_00022796916112_AOM_Shampoo_13oz_00000
RENEWING +

Argan Oil of Morocco Shampoo

Strengthen

OGX_NA_00022796913111_3oz_AOM_Shampoo_00000
RENEWING +

Argan Oil of Morocco Shampoo

Strengthen

OGX_NA_00022796910950_25_4oz_AOM_Shampoo_Salon_00000
RENEWING +

Argan Oil of Morocco Shampoo

Strengthen

OGX_NA_00022796913050_3oz_Coconut_Milk_Shampoo_00000
NOURISHING +

Coconut Milk Shampoo

Moisturize

OGX_NA_00022796910059_13oz_Coconut_Milk_Shampoo_00000
NOURISHING +

Coconut Milk Shampoo

Moisturize

OGX_NA_00022796910912_25_4oz_Coconut_Milk_Shampoo_Salon_00000
NOURISHING +

Coconut Milk Shampoo

Moisturize

OGX_NA_US_00052800681873_117201_Rosemary_Mint_13oz_00000
CLARIFYING STRENGTH +

Rosemary Mint Shampoo

Clarify

OGX NA US 00052800681835 116803 Rosemary Mint Shampoo 25p4oz 00000 rev1
CLARIFYING STRENGTH +

Rosemary Mint Shampoo

Clarify

OGX_NA_00022796916716_13oz_Biotin_Collagen_Conditioner_00000
THICK & FULL +

Biotin & Collagen Conditioner

Volumize

OGX_NA_00022796916808_25_4oz_Biotin_Collagen_Conditioner_Salon_00000
THICK & FULL +

Biotin & Collagen Conditioner

Volumize

OGX_NA_00002279691612_13oz_AOM_Conditioner_00000
RENEWING +

Argan Oil of Morocco Conditioner

Strengthen

OGX_NA_US_00002279691312_AOM_Conditioner_3p3oz_00000
RENEWING +

Argan Oil of Morocco Conditioner

Strengthen

OGX_NA_US_00022796910967_AOM_Conditioner_25p4oz_00000
RENEWING +

Argan Oil of Morocco Conditioner

Strengthen

OGX_NA_00022796913067_3oz_Coconut_Milk_Conditioner_00000
NOURISHING +

Coconut Milk Conditioner

Moisturize

OGX_NA_2279697006_13oz_Coconut_Milk_Conditioner_00000
NOURISHING +

Coconut Milk Conditioner

Moisturize

OGX_NA_00022796910929_25_4oz_Coconut_Milk_Conditioner_Salon_00000
NOURISHING +

Coconut Milk Conditioner

Moisturize

OGX NA US 00052800681866 117302 Rosemary Mint Conditioner 25p4oz 00000 rev1
CLARIFYING STRENGTH +

Rosemary Mint Conditioner

Clarify

OGX_NA_US_00052800681842_116503_Rosemary_Mint_Conditioner_13oz_00000_rev1
CLARIFYING STRENGTH +

Rosemary Mint Conditioner

Clarify

FAQs

Our proprietary Lipi Pro Shield™ Technology helps prevent and repair damaged hair by delivering 2x more lipid and protein protection*, closing hair cuticle, and protecting it from external aggressors delivering smooth and strong hair in every wash.

*vs. non-conditioning shampoo, with continuous use

OGX shampoo and conditioner duos, part of the Lipi Pro Shield™ Technology , have been reformulated, including Renewing + Argan Oil of Morocco, Nourishing + Coconut Milk, and Thick & Full + Biotin & Collagen collections. OGX offers a complete portfolio of high performing shampoo & conditioner duos for the ultimate wash routine, formulated to promote healthy hair by protecting and defending against protein and lipid loss. ​

We think you can’t go wrong with any of them but if you’re looking for some volume in your hair, we think you’ll love our Biotin & Collagen collection. If you’re looking for help with repair, our Argan Oil of Morocco collection is a great choice!

OGX website footer mobile view.

From the #1 Hair Repair Brand*
*JJCI calculation based on Scantrack for the Hair Care category for the 52 weeks ending 12/02/2023 time period, for the total U.S. market, xAOC. Copyright © 2023, Nielsen Consumer LLC